Wednesday, March 21, 2007

Brand power

Just read an interesting article from The Sun about branding. The author actually made use of her expertise in the creative field to "brand" herself, calling it "unique selling propositions", or USPs for need of a TLA (that's a three letter acronym for "Three Letter Acronym") and hopes to qualify for the selection of "The Amazing Race".

This got me thinking, should we also not "brand" ourselves to compete for the attention of the ones we love. To showcase our qualities and downplay our bad points. Would this come naturally to us when the situation wrrants it, or will we need to dig out this rusted survival instinct from the depths of our leisure lives?

Hmm so how do I downplay my blurness? Any suggestions? :)

2 Comments:

Blogger Xweing said...

Of course we need to brand ourselves in front of the people we love.

It's like peacock fluffing himself into a fan to attract the peahen.

But then, some girls might find your blurness cute and unpretentious... hahahha ;-)

2:43 AM  
Blogger Xweing said...

Or Jules acting all macho in front of the girl that he likes... LOL

2:44 AM  

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